In addition, it expects its revenue to increase by the "mid-teens" for the full year, and to achieve profitability on the basis of adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) in 2023.Īnalysts expect Blue Apron's revenue to rise 14% to $534 million this year, but for its adjusted EBITDA loss to widen from $39 million to $46 million. Its average order value rose from $58.78 to $63.78, while its average revenue per customer grew from $246 to $319.īlue Apron's revenue declined 9% year over year in the first quarter of 2022, but it expects to return to growth in the second quarter. Between the fourth quarters of 20, Blue Apron's average orders per customer increased from 4.2 to 5.0. That strategy has been slowly but surely working.
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